You either innovate or die. The marketing industry isn’t the same as it was five years ago. In this era of digital disruption, the key to succeeding is to consistently adapt, learn and execute. You need to religiously follow materials and study the changes of the industry. It’s not enough to know about marketing, your knowledge has to be cutting edge.

With many marketing books written, their intended message seems to blend with the crowd. It’s impractical to read each and every book. We decided that, if we could only give you three books to understand marketing as we see it, what would they be?

We converted it into three books based on the journey you are with your customer, before you reach out to them, once you start delivering to the customers and finally, a new outlook on life.

Jab Jab Jab Right Hook – Gary Vaynerchuck

BusinessWeek selects him as one of the top twenty people every entrepreneur should follow. With the title acting as a boxing analogy, for the sales pitch and most importantly, the call to action, it’s an engaging read.

In his book, Gary breaks down each social platforms to five chapters; Facebook, Twitter, Pinterest, Instagram, and Tumblr. The best part of the book is at the end, he gives you real world examples, both good and bad.

All Marketers Are Liars – Seth Godin

Being a marketer is all about building trust. But, how do you do it in a low trust world?

You tell stories. As marketers, we create stories in every area of our lives, and it is a part of advertising, selling and even in, interpersonal relationships. The ideas in this book revolve around creating a story around your business. This separates what you are selling from the other products in the market.

The book encourages using storytelling for genuine value and to not invent things about the product. Stories which can injure people long term will backfire, than stories which can help people.

This book will teach you to successfully fulfil your customers needs, and build trust through storytelling.

The Prince – Niccolo Machiavelli

What can you learn from Machiavelli?

Marketing is complicated, even though we see there’s a lot of hard math behind the algorithms we run and the metrics we analyze, there is a certain component which is more art than science; human behavior. Before anything human nature needs to be understood. Behaviours are predictive, but people as a whole are complex.

Taking these behaviours into account, Machiavelli provides a fresh perspective on how events unfold in the real world. Some call him a manipulator but others see him as a realist. He provided alternatives to achieving precisely what you desire.

You don’t have to practice it, but with caution, you need to remember that other people do.