Start with Strategy

Surge Blueprint helps brands audit their digital footprint and activities, understand whether they are heading in the right direction, the quick wins that can boost their growth and lay out strategies to help maximise their ROI on digital spend.

Understand Your
Current Position

Assess what you are doing right and what you could do better. Identify quick wins to improve your digital footprint.

Benchmark Against
Your Competition

Understand how competitors are approaching digital and how you stack up. Identify your strengths and weaknesses and potential opportunities.

Customer Segmentation for Better Targeting

Find existing and potential customer segments within the market, and how to target them digitally, based on their interests and behavior.

Monitor Your
Digital Performance

Use live dashboards to track key metrics that are important to your business, allowing you to make the right decisions quickly and effectively.

Improve User Experience & Conversion Rates

A thorough lead generation strategy will help improve user flow, purchase/decision funnel and reduce conversion duration and lead drop off.

Data Driven Strategy Roadmap

A strategic roadmap based on customer, product and market insights, to give you actionable digital strategies specific to your business.

Every digital strategy engagement at Surge begins with a survey and of all your key internal stakeholders. We use this information to drive a discussion to understand what your team thinks about your brand as well as key problems everyone faces and what the ideal outcomes are. This helps us lay the foundation for this exercise.

“Surge has come onboard and really helped us understand our market, the competitive landscape, and through that we have gotten clarity on our strategy and how we can take this business to the next level.”

Yvonne Balfour

Chief Marketing Officer, Ultimate Finance

“The strategy services delivered by Surge, through their Blueprints, have become an integral part of helping us understand how to choose and execute, digitally, on the projects we engage in.”

Mark Brown

VP Marketing, Shorelight Education

“They would push until their point was made and, often, it was valid and I benefited from their experience. I’d use them again in a heartbeat, my only hesitancy is that when people find out, we’ll have to wait in line.”

Ted Miller

Chief Executive Officer, PromptHealth

Ready to Get Started?

Whether you need digital strategy, support or bandwidth, every engagement at Surge starts with a discovery call. Connect with one of our digital marketing specialists at a time that’s convenient to you.