We’re not in the business of selling products. We help solve business problems. We often turn down customers that ask to work with us. Here’s why.
The economics of problem-solving
We enjoy work that requires critical thinking. Working around problems, that we haven’t solved before. This helps keep our team’s skillset razor sharp and their curiosity tapped. When we take on a client, we do more than “Manage social” for the business or “Rank higher on search”.
We’re helping you solve a problem, they generally look something like this;
1. How do we expand to a new market?
2. Our customers are unsubscribing, how do we make it stop?
3. We dominate a local market.
4. What systems and technology can you build to help our customers work faster?
5. We just need more customers.
These are different problems, some big some small.
Our approach to complicated problems is simple, we break them down to smaller comprehensible tasks. We measure the feasibility of those small problems, and then determine the impact it generates. Solving important problems generate big rewards and solving little problems don’t. If you believe that you’ve already figured out how to solve the problem you’re facing and you need an agency to come in, charge you $X/hour to deliver on that, we’re not going to be the right fit.
You may not see eye to eye in pricing as we won’t see eye to eye on value.
Ambition vs Practicality
People are amazing optimists, we love that in people. Sometimes, we’re simply overwhelmed by these problems. We don’t want to take on a challenge unless we can be of any help. Even if we can’t see it through, we’ll be very transparent about where we stand.
We love tackling amazing problems, as a business, however, we need to be able to break these giant obstacles apart and we need to draw a clear vision in our head. Even if the problem isn’t herculean, if you don’t have the resources in place or we don’t have the capabilities, we’re going to take a step back.
It’s not taking work for the sake of taking on work.
Appetite for Risk
We work together with a lot of startups.
If you break it down, most of the startups we work with are funded. Startups come to us and ask to take on projects based on revenue shares, commissions, or equity on startups.
We don’t always say no, but we rarely say yes.
The reason is, depending on the amount of work we have, and the agreements we’re able to come up with, we’re selective about what type of work we can do.
Startups are always fun to work with, but we need to make sure at the same time, we keep food on the table and people happy. That’s not to say we have zero appetite for risk. We’ve created great products together from scratch like KDPRocket, which is now one of the leading tools in its niche. Rarely, do we go all in on an idea unless you manage to get everyone super excited. This is what we go through every time we consider working with a client. That’s not to say we’re hard to work with.
We’re methodical in what we do, and we don’t want to compromise. We’d love to hear some problems you’re having, maybe we can work together, but we’re not sending you a proposal.