In an industry where users can switch to competitor offerings with almost zero barriers and with a well established player controlling the majority of the market share, Hutchison Group needed to build out its social media presence in a way that would allow them to capture market share, retain customers and engage new and existing users with new offerings, services and promotions. They had to make a call.
Starting from scratch, Surge developed a comprehensive digital marketing strategy and implemented it, which included running of campaigns, creation of creatives & videos, assisted with their SEO efforts, running of PPC campaigns and providing digital marketing consulting services to ensure social media and other digital efforts aligned with the company’s core goals.
Hutchison Group’s social media presence grew exponentially, assisting in the overall growth of the company as well. Working together for over 3 years, Surge also grew, not only expanding its capabilities but also the markets in which it plays. With growth, there is change, and after many years of successfully working together it was time to part ways, Surge shared its learnings and helped guide the transition to ensure Hutchison Group was able to continue growing digitally.