Requirement Gathering

Understanding your market, your customers and competitors through existing data.

Research and Analysis

A detailed analysis of the brand, based on digital market research & best practices


Recommendations and Key Performance Indicator mapping for future growth.

It has gotten cheaper to ‘get online’ But that’s no longer enough.

The internet isn’t what it used to be, it’s crowded, smarter and more complex. For a business to generate the right results, you need make sure you’re setting the right goals and optimizing every step of the way.


Begin with the end in mind

High performing campaigns aren’t just about creativity, ideas and lofty ideals.  It’s about the right people, tools, and process. We’ll position your business,  so you don’t have to worry about the dots connecting later down the line. 

“Surge has come onboard and really helped us understand our market, the competitive landscape, and through that we have gotten clarity on our strategy and how we can take this business to the next level.”

Yvonne Balfour

Chief Marketing Officer, Ultimate Finance

It’s the kind of pre-planning that everyone deserves

The end-result of the this exercise is all the pre-planning work you need to be able to deliver a digital marketing and growth framework your business truly needs.

  • Survey Questionnaire

    Digital strategy engagements usually take 1-2 weeks from the point of gathering your data. The Initiation Survey on the website gives you visibility on the type of questions you need to be able to answer to begin a digital strategy exercise. We recommend visiting the initiation survey and making sure you can answer the series of questions before starting any marketing engagement.

  • Compatibility

    Digital strategy exercises are a great way to help understand where you stand in the market and understand the lowest hanging fruits for you to be able to grow your business. Not to be confused with a marketing campaign, the output of this exercise is the first step of a series of activities. We recommend that the cost of this exercise be no more than 1-5% of your overall digital marketing and digital media budget. To get a clearer understanding of ongoing rates, please view our pricing guide.

Digital Strategy


Estimated average per brand

  • Current Digital Presence
  • Competitor Analysis
  • Lead Generation Strategy
  • Persona & Journey


Frequently Asked Questions

Is this the right thing for me?

Before making any big decisions, we need to make sure that we take the right approach to help your business grows. As an agency, understanding your business is key, this is why we begin every engagement at Surge with this strategic framework.

What are the payment terms and refund policy?

The project initiates after the confirmation of the payment of the full project amount. We currently do not offer any refunds on Digital Strategy Engagements. If you’re unsure about your purchase, please schedule a call for Digital Strategy.

Why was I quoted over $1,500?

Depending on your business, the complexity and the volume of data, we may need more time and resources to be able to collect and analyze the necessary information. If you would require more clarity around your estimate, please schedule a call for pricing.

Do I need to engage with Surge?

Our strategy documents are designed in a way that you can use the findings and work towards your goals on your own, or with any third party. If you’re interested in pursuing the outcomes with Surge, we move on to the next stage of the engagement, a milestone document which encapsulates long-term costs and timelines.