Start with Digital Strategy
Surge Blueprint helps brands audit their digital footprint and activities, understand whether they are heading in the right direction, the quick wins that can boost their growth and lay out strategies to help maximise their ROI on digital spend.
Market Observation
Understand key drivers, market trends, and opportunities for growth.
User Personas
Identify users’ needs, motivations, and behaviors to target them effectively.
Lead Generation
Drive targeted leads, improve user flows, and increase conversion rate.
Competitor Analysis
Gain insights on players in the market from a digital point of view.
Messaging
Leverage content gaps in competitors’ ads, websites, and social to stand out.
SEO Audit
Identify errors, prioritize fixes, and explore keyword opportunities.
Technical Audit
Determine the overall health of the website and identify quick fixes.
Imagery
Analyze images used in competitors’ ads, websites, and social.
Paid Media Strategy
Implement strategies to identify, target, reach, and remarket to audiences.
Milestones
Track progress and set priorities with key milestones.
Email & Communication
Identify customer touch points and connect with users at each stage.
Roadmap
Meet objectives with defined short-to-long term targets for quick wins.
Every digital strategy engagement at Surge begins with a survey involving all your key internal stakeholders. We use this information to drive a discussion to understand what your team thinks about your brand as well as key problems everyone faces and what the ideal outcomes are. This helps us lay the foundation for this exercise.
