Thursday 31st of May: Local digital media-tech company Surge Global signed a deal with the Tavistock Group, a multi-billion dollar private investment company.
The undisclosed deal, which sees the global organisation investing in Surge, will be led by CEO Bhanuka Harischandra alongside Tavistock Executive and Chairman of the Board, Hayley Evans.
With a unique mix of capabilities of design, development, analytics, content, optimization and media distribution & management, Surge’s ability to build and scale brands from scratch while driving revenue and map digital activity to ROI, was a major factor in appealing to the global investment firm.
“Understanding the role content plays within organizations, and equipping them with analytics & insights capabilities to drive powerful decisions is at the core of Surge” Bhanuka Harischandra stated. “This skillset was something incredibly important to Tavistock when they were looking for a digital partner and something that we could demonstrate we had strength in”.
“We are excited to join the Tavistock family. This partnership allows us the opportunity to scale and access the best brands and talent. It is exciting times for Surge!” Bhanuka said.
Having grown exponentially over the last 12 months, Surge has become an industry leader and one of the fastest growing digital services companies in the country.
Hayley Evans from the Tavistock Group, shared her excitement of the partnership.
“Surge Global is the fourth company that the Tavistock Group has now invested in, in Sri Lanka, and their inclusion in the group adds to our tech cluster – The Elovate Group. We are hugely excited and proud to have Bhanuka and his team join our family and look forward to making Surge prominent” Ms. Evans stated.
This partnership opens up new opportunities to form strategic alliances across the diverse Tavistock network and work on problems across a number of industries.
Surge will now expand its global clientele of customers providing marketing & analytics services as well as build technologies and tools within the organization to empower brands with data, analytics & sophisticated storytelling.
The new board of directors within the organization include Bhanuka Harischandra (Founder & CEO), Hayley Evans (Tavistock Group), Dane Fitzgibbon (AACo), Kara Hurry (Entente Agency).
About Surge Global
Surge Global is a digital media tech company based in Sri Lanka empowering brands through sophisticated storytelling. The team at Surge design powerful campaigns that reach millions of people in all walks of life through content, distribution and powerful insights.
Surge works together with companies around the world by seamlessly plugging into marketing teams to increasing capabilities & optimize results
With a spectrum of comprehensive marketing capabilities Surge helps businesses manage their digital ecosystems from the point of setup to running ROI driven campaigns. This includes the first steps of implementing websites to running ongoing campaigns to help convert visitors into customers and advocates for brands.
Tavistock Group is an international private investment organization founded by Joe Lewis with investments in more than 200 companies across 15 countries, Tavistock Group’s holdings are diverse and significant in scale.
Surge Global is the fourth company that the Tavistock Group now has in Sri Lanka, and the inclusion of Surge, rounds out their tech cluster of companies branded the Elovate Group.