ON-DEMAND
The anatomy of a digital marketing strategy
A behind-the-scenes look at what $100M companies do before going to market.
CONDUCTED BY
Bhanuka Harischandra
Founder/CGO Surge Global
What you’ll learn
Surge is a new breed of digital experts, powering strategy and implementation. Here’s what you’ll learn about how we approach growth marketing for businesses of all shapes and sizes.
DISCOVERY
Understand current & ideal business states
Define objectives and discuss tried and tested go to market strategies from a few multi-million dollar brands that apply to your business in particular.
ANALYSIS
Breakdown the numbers: market & competitors
Conduct research and convert these data points into actionable insights to take a product to market, grow your customer base or increase revenue.
ROADMAPPING
Put together a plan with resources & timelines
Tie long-term goals with feasibility, whether that’s in terms of resource allocation, timelines, or budgets — all specific to your business.
IMPLEMENTATION
Prioritize goals, execute strategies & optimize
Identify quick wins that match KPIs and collaborate on changes based on new insights to optimize performance and find growth opportunities.
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We are creative problem-solvers
Surge started as a three-person team in a back room. Over the years we’ve grown in number — our business, team, and portfolio. Still, Surge’s spirit of creative problem-solving has stayed constant, just much bigger now.
07
Years in operation
50+
Clients worldwide
400+
Digital consultants
